Full-Year 2024 (Estimated Sales Jan–Sep & Annual Totals)
data outline of the best-selling models of the year:
Nissan Sunny – ~11,365 units (Jan–Sep 2024)
Toyota Hilux – ~11,100 units
Nissan Patrol – ~10,800 units
Toyota Land Cruiser – ~9,400 units
According to a GCC ranking , the annual full-year 2024 figures are slightly higher:
Nissan Patrol – 16,399 units
Nissan Sunny – 16,238 units
Toyota Hilux – 14,216 units
Toyota Land Cruiser – 9,319 units
Toyota Camry – 9,149 units
Tesla Model 3 – 7,052 units
Land Rover Defender – 5,503 units
Jetour T2 – 5,373 units
Toyota Fortuner – 5,244 units
Nissan X-Trail – 5,158 units
Toyota Camry HEV – surge of +42.8%
Land Rover Defender – +42.1%
Jetour T2 debuted strongly at around #8 with ~1.7% market share
Q1 2025 (Jan–Mar 2025)
According to BestSellingCarsBlog:
Nissan Patrol – #1 (+39.9%)
Toyota Hilux – +52.3%
Toyota Land Cruiser SW – +35.7%
Jetour T2 – +296.1% (huge growth)
Nissan X-Trail – +50.4%
Nissan Sunny – dropped to #6 (–56.6%)
Land Rover Defender – up 9 spots to #8 (+61.8%)
Tesla Model 3 – up 32 positions to #9 (+131.6%)
Nissan Kicks – completes the top 10 (+27.5%)
March 2025 Monthly Snapshot
Toyota Hilux – 1,499 units
Nissan Patrol – 1,250
Toyota Land Cruiser – 1,108
Nissan X-Trail – 1,095
Mitsubishi Attrage – 921
Jetour T2 – 840
Tesla Model 3 – 729
Jeep Wrangler – 713
Mitsubishi Outlander – 657
Ford Territory – 562
11–20: Toyota RAV4 (517), Nissan Kicks (509, Toyota Fortuner (505), Land Rover Defender (503), GMC Sierra LD (503), Mazda CX-5 (420), MG 7 (419), Toyota Prado (400), MG 3 (380), Nissan XTerra (368)
Summary: Top 20 Models (Based on Combined Data)
Combining annual, Q1, and March data, here’s the strongest list:
| Rank | Model |
|---|---|
| 1 | Nissan Patrol |
| 2 | Nissan Sunny |
| 3 | Toyota Hilux |
| 4 | Toyota Land Cruiser (300/SW) |
| 5 | Toyota Camry (incl. HEV) |
| 6 | Tesla Model 3 |
| 7 | Land Rover Defender |
| 8 | Jetour T2 |
| 9 | Toyota Fortuner |
| 10 | Nissan X-Trail |
| 11 | Nissan Kicks |
| 12 | Mitsubishi Attrage |
| 13 | Jeep Wrangler |
| 14 | Mitsubishi Outlander |
| 15 | Ford Territory |
| 16 | Toyota RAV4 |
| 17 | GMC Sierra LD |
| 18 | Mazda CX-5 |
| 19 | MG 7 |
| 20 | Toyota Prado |
Key Trends & Insights
4×4 and SUVs lead the charge: Nissan Patrol, Hilux, and Land Cruiser continue dominating due to durability and off-road appeal.
Electric & Hybrid momentum: Tesla Model 3’s strong performance and Toyota Camry HEV’s surge reflect growing eco-conscious demand and supportive infrastructure.
Emerging Chinese brands: Jetour T2’s meteoric rise (+296% in Q1 2025) signals increasing market acceptance for value-driven alternatives.
Volatility in compact sedans: The Nissan Sunny, once a long-time leader, saw steep decline by Q1 2025 (–56.6%), illustrating changing preferences.
Premium & lifestyle SUVs maintain strong positions: Defender, Fortuner, Wrangler, and Prado consistently appear across quarterly and monthly lists.
Context from Market Experts & Reddit Voices
On Reddit:
“Everywhere I go, I see only Defender and T2 nowadays.” — showing real-world visibility of trending models like Jetour T2 and Land Rover Defender
Market commentary highlights:
Chinese automakers expanding their presence—with brands like MG increasing sales significantly—changing pricing and competition dynamics in the UAE auto sector.
Final Thoughts
The UAE’s automotive landscape in 2024–2025 reflects a blend of tradition and transformation. Rugged off-road vehicles remain highly popular, while hybrids and EVs are gaining ground. Chinese entrants like Jetour are disrupting norms, and even compact sedans are seeing shifting fortunes. With rapid growth and diversification, the UAE market continues to evolve at remarkable speed.
Let me know if you'd like a deeper dive—perhaps trends by vehicle category (EVs, luxury SUVs, pickups), brand comparisons, or full monthly breakdowns!